Tsim Sha Tsui K11 Musea | Jiang Tao Transforms into the 'Muse of Inspiration' and Makes a Surprise Appearance at the NBA ATELIER Hong Kong Pop-up Store

Description

With 'Sports Aesthetics × Cross-disciplinary Collaboration' as its brand core, NBA ATELIER has collaborated with Jiang Tao for the first time, hosting a pop-up event at K11 MUSEA today that blends the passionate genes of the NBA arena with art, technology, and the fashion arena to create a unique formula.

Jiang Tao Makes a Surprise Appearance at NBA ATELIER, Showcasing Her True Self Through Her Outfits

In this event, Jiang Tao has transformed into the 'Muse of Inspiration', inviting everyone to explore their personal styles, draw their unique inspirational trajectories, and find their own sports aesthetic outfits. On the day of the event, Jiang Tao wore the new Preppy Union series to the NBA ATELIER pop-up store, showcasing the classic formula of the new school and revealing her personal styling tips! Jiang Tao also demonstrated the 'Heart-pounding Four Continuous Shots' on the spot, perfectly interpreting the diverse charm of NBA ATELIER's outfits and interacting with fans up close to discover the unlimited possibilities of sports aesthetics.
 
Experience the Three Interactive Challenges at NBA ATELIER to Redeem Limited-edition Gifts

The NBA ATELIER pop-up store at K11 MUSEA Promenade has carefully crafted three trendy interactive challenges that blend sports, aesthetics, and creativity, inviting all 'Inspiration Decoders' to experience and conquer them! The trendy journey begins with obtaining the 'Inspiration Decoding Coupon', first challenging the 'Decoding Inspiration Trajectory' to shoot a stylish basketball arc, then experiencing the trendiest interactive outfit styling at 'Decoding Inspiration Techniques', and finally capturing an exclusive AR trendy photo at 'Decoding Inspiration Domain'. After completing all the challenges, you can go to the 'Inspiration Gift Corner' to redeem limited-edition trendy gifts, including the NBA ATELIER wooden fragrance card, custom phone lanyard, and other stylish items. You can also take away your exclusive AR trendy photo on the spot, capturing the inspirational moment. Gifts are available on a first-come, first-served basis and while stocks last.

Jiang Tao-themed Check-in Area × Limited Peripheral Gifts

The NBA ATELIER pop-up store also features a special Jiang Tao-themed check-in area, including a 1:1 life-sized cutout of Jiang Tao, allowing fans to experience their idol's fashion sense up close and capture their exclusive trendy moments! Follow @NBA ATELIER's official Instagram or Xiaohongshu now, participate in the interactive games, and you'll have a chance to win a limited-edition 'Jiang Tao Autographed Mini Card'. Stay tuned to NBA ATELIER's latest trends and grab the trendy playbook first!

Event Details

NBA ATELIER Pop-up Event*

• Date: 9-14 July 2025 (Wednesday to Monday)
• Time: 11:00am to 8:00pm
• Location: K11 MUSEA Promenade

NBA ATELIER Store

• Location: K11 MUSEA, Level 3, Shop 326B
*Event arrangements will be updated accordingly based on weather conditions. For the latest information, please refer to NBA ATELIER's official social media platforms.